Arm & Hammer Sensitive Care Baking Soda Toothpaste is specially designed for use with those suffering from sensitive teeth. This deep-cleaning toothpaste provides daily protection for sensitive teeth, The gentle formula helps to maintain your teeth’s enamel and helps to deep clean your gums. Made with specially formulated Baking Soda, nature’s clinically proven cleaner.Directions: Brush twice daily.Caution: Always read the information on the packaging before use.Arm & Hammer Sensitive Care Baking Soda Toothpaste is specially designed for use with those suffering from sensitive teeth. This deep-cleaning toothpaste provides daily protection for sensitive teeth, The gentle formula helps to maintain your teeth’s enamel and helps to deep clean your gums. Made with specially formulated Baking Soda, nature’s clinically proven cleaner.Directions: Brush twice daily.Caution: Always read the information on the packaging before use.Arm & Hammer Sensitive Care Baking Soda Toothpaste is specially designed for use with those suffering from sensitive teeth. This deep-cleaning toothpaste provides daily protection for sensitive teeth, The gentle formula helps to maintain your teeth’s enamel and helps to deep clean your gums. Made with specially formulated Baking Soda, nature’s clinically proven cleaner.Directions: Brush twice daily.Caution: Always read the information on the packaging before use.